If you own a house or a car, you'll know that maintenance, servicing and upkeep is required to ensure your asset is well looked after and maintains its value. In a similar way, your website is an asset for your business and needs maintenance from a content and technical perspective. You want users to engage with the content on your website, make a sale or watch a video, but are they finding your website when searching on Google? On the technical side, one of the driving forces behind your website getting found on Google or Bing would be the search engine optimisation.
Search Engine Optimisation (SEO) is the process of getting website visitors from free (organic) and natural search results in search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
SEO has two sides. Firstly, it's about content. We need to make sure that your website not only has enough content on it, but that it has the right content that matches what people are searching for. It also involves looking at what keywords and phrases people would be using while they search to find your website, and then optimising your written content accordingly. Secondly, there is a technical aspect to SEO. This involves looking at how the search engines are indexing the website based on the content. This side considers aspects such as the website's speed, mobile responsiveness, structured data markup and webmaster tools to name a few.
We offer comprehensive SEO packages to assess how well your website currently ranks and how it complies with the various search engine's regulations. From there we put forward recommendations of how we can optimise your website to rank better, from a content, keyword and technical perspective.
Contact us to find out how we can help you with your SEO.
CRT Group is website, e-commerce and creative digital marketing agency with offices in Cape Town and George, but service clients across South Africa and around the world. We'd love to hear from you and to assist on your next project. Please contact us using the details or form below.