When branding your business there are different aspects to keep in mind. From colour schemes to your tagline, every detail is important.
Consider the following three things to keep you on track:
How do people see you? The interesting thing about your brand is it’s never what you say it is, it’s actually what everyone else says it is. You might have an idea of what you think people see, but that can sometimes be misleading. Therefore, the first place to begin in the process of branding is to know what people think of your business.
You are never going to please everyone, so don’t try to be everything to everyone. Learn to be the best brand possible to a specific set of users. Don’t be afraid to be yourself - just remember that you won’t please everyone. So find your audience and relate to them and see what they want.
Build an online platform that you own. You have many options such as Twitter, Facebook and Instagram. Find out which social networks work for you and your brand. Be authentic, have a unique voice and be memorable.
You need make sure that your brand will have a lasting impression, word of mouth is one of the most effective ways to advertise.