This year sees the return of going back to the basics. It is no longer enough to provide a service or to sell products, you need to build a relationship with your customers, and the only way to do that is to engage with them.
Step back and think about your audience. Who are they and what are their interests and challenges?
‘Less is always more’, especially in the clutter of social media. Think simple visuals with a message that resonates with your key audience. Businesses need to focus on being more helpful, being a ‘friend’ in the community rather than just a service provider. We need to remember that the purpose of social media is to be social. Listen to your audience instead of just using social media as a promotional tool. Connecting with people will help to humanise your brand, which assists in building trust with your audience and will automatically result in sales.
It is also important to build a community. A great way to do this is by creating groups. According to Mark Zuckerberg, “the future is private”, this comes as a response to a global demand for more intimate social interactions. Brands should strive to broaden their reach using the public feed while also using private channels to focus on one-to-one engagement and deeper relationships with their customers.
Another key element to succeeding in social media in 2020 is to deliver on your promises. People will call you out if you drive purpose-driven marketing without taking action. It is key to focus on advocacy rather than algorithm, use your employees to their full advantage, they are your ambassadors and influencers, and they will be the people to share your content.
Do you need help with your social media? Contact us!