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Creating overly promotional content
Replace the straight-up promo material with stories that add value or provide more history for your business’s products and services. These kinds of posts have a higher likelihood to be seen by bigger audiences.
Posting Instagram pictures without context
If you want to reuse a photo from Instagram, make sure to provide enough context for it to make a meaningful, valuable Facebook post.
Getting in comment wars
You risk doing more damage to your online reputation if you do get involved in a comment war with your competition, especially if this is done at the expense of your engagement with followers and fans.
Taking too long to create a Facebook update
A consistent schedule is healthier than a random post every now and then. Engage with your audience, plan and have a schedule.