Use social media for market research
Social Media provides information about who your target audience is and guides your strategy and tactics. Asking questions can help to gather information from your followers.
Use social media to drive public relations
Social media provides a platform to easily and quickly get information out to your audience. Response time from your stakeholders increases and a conversation can be formed!
Use social media to advertise
With the ability to specifically target your audience, easily measure your social media advertising, and quickly make changes to your ads, it’s no surprise that advertising on social media is becoming one of the most efficient and cost-saving forms of advertising.
Use social media analytics to report on your integrated marketing communication plan
Pull data on how many people you reached, how many people went to your website via your social media content, and understand what kind of communication best connects with your audience.