Common Landing Page Mistakes

Common Landing Page Mistakes

Are you struggling to convert website visitors into leads or customers? Do you want to optimise your landing pages to improve your SEO and PPC conversion rate?

It can be disappointing when you spend a lot of money and time improving your search engine optimisation and pay per click strategy only for visitors to leave without converting.

Take some time to optimise and test your landing pages to maximise their potential. Here are some common landing page design mistakes to avoid:

1. Multiple Calls to Action

Multiple calls to action in the same space can become confusing. Each call to action needs to be designed with a specific goal in mind. It may be to sign visitors up to a newsletter or to feature a specific promotion. Keep it simple and uncluttered for the best results.

2. Poorly Written Copy

Well written copy is essential to any website. Grammar, punctuation or spelling errors can deter visitors and leave a bad impression. There are great tools that you can tools that you can use to check the  text that you've written.  

3. Bad Typography

Nobody likes to struggle when trying to read something on a website. Choosing the correct font is essential. Font, size, colour and layout play a very important role in web design. Check the layout on different devices and screen sizes to make sure that your fonts are easy to read..

4. Using Low-Quality Images / Not using images at all

Well placed images on a website can give context to the subject that a user reads about. Visitors don’t always read long paragraphs of text. Using the right image can help to convey your message.

5. Lengthy Lead Capture Form

Long contact or lead forms can deter potential customers, especially when asking for detailed personal information. Collect the minimum amount of details that you need in order to make contact with the customer.

6. Cluttered or Complex Page Layout

Studies still show that users still read from left to right and top to bottom. Keep that in mind when placing the images, headline, copy and call to action.

7. Slow Page Loading Speed

Fast page loading time is crucial for all pages on your website, but it is the most important for your landing page. This can influence whether a user will leaves your website or continues browsing. Avoid excessive usage of sliders and other features to reduce your page loading time.

8. Not Optimised for Mobile Devices

More and more people are ditching desktop computers for their mobile phones or tablets. Being mobile-friendly will also positively impact your search results. Make sure that your website is compatible with all screen sizes to maximise its reach.

These are only a few guidelines to keep in mind when building your website and optimising your landing page. For more detailed assistance please contact us or send us an email at info@crtgroup.co.za