Your blog headline needs to be catchy, relevant and short. Structure your headlines in a way that will entice users to keep reading. Headlines with dashes, colons and parenthetical statements can feature multiple keywords which will increase your click-through rates.
Featured images are a good way to attract visitors to open your post. Choose a featured image that is attractive and relevant to the topic of your blog post. Featured images can increase the number of shares and clicks for your posts on social media.
Subheadings should always refer back to the question or statement in the title. Subheadings help to break your posts into sections and organise your content. Stretch the usefulness of the subheading and provide additional value by adding useful information. Use h2 and h3 tags to format your headings in a SEO friendly manner.
Links are helpful to users and provide meaningful SEO benefits. Add links to new and old posts, product pages and/or resources from authoritative sites. If you’re not including links in your posts, you’re missing out on big opportunities.
A call-to-action (CTA) is an engaging button or link that drives prospective customers into a sales channel. Every post should have a call to action introducing a next step. Place your call to action in a location where it is easily visible and where it makes sense for someone to click on it.