A slow-loading website and slow-loading pages are some of the greatest detractors to your site and will harm your conversion rate before you start. Visitors don’t have time to hang around waiting for your website to load. The simplest thing for them to do is click the back button and go to your nearest competitor’s site even if they are below you in search rankings. By minimising your load time by just a second can increase your conversions, boost your reputation and increase your page ranking.
The next thing that grabs the attention of the visitor is the layout and web design. If your website does not look professional, has pop-ups all over the place or seems to be somewhat complicated to navigate, it will deter even the most loyal customers. When visitors visit your website they expect it to be:
The use of stock images on websites, gives it a somewhat more ‘professional’ look, but that is not a true reflection of YOU or YOUR business. When visitors land on your website, they want to see the people behind the brand. By revealing yourself and your business you build rapport that will result in lasting relationships. Another significant aspect of self-managed photography is that it shows willingness to go the extra mile, which to a potential customer is GOLD!
It is sometimes hard to find the balance between content and images. But it has been proven that people prefer image-heavy websites over content-heavy websites. It is not always possible when you have intricate products or services, BUT, the use of diagrams and infographics can be beneficial. These image heavy tools convey complex products in simple ways offering enough space and area for text.We are not saying ditch content completely, because at the end of the day content is key when it comes to website ranking and for those Google bots to pick out keywords. The key is to find the balance.
Visitors expect a guided user-friendly experience, while still being in control of their experience. This means, creating a website that does not force users to go to certain pages, does not have pop-ups, auto-play videos or links that activate when hovered over.Directing and redirecting your visitor to various pages, does not expose them to more of your brand or tell them more about your business. It actually causes visitors to leave, because they come looking for specific information, and ONLY if you have their attention will they navigate further.Visitors seldom mind advertising and videos on your websites, if they are not placed in the middle of your page where your important content is. Somewhere toward the side is usually the ideal place, because there it will be caught in the visitor’s peripheral vision and he/she will have the option to click and view.
Still not sure how to structure your website? Contact us to find out more about how we can help get your website up and running.