Are you looking for ways to turn website visitors into customers? Here are some tips to help you optimise your landing page and improve your conversion rate.
Optimising your landing page will ensure that you achieve the highest possible conversion rate from your website.
Capture Visitors' Attention
More than 90% of visitors who read your headline also read your call to action copy. Need a few tips?
Bring attention to your point-of-conversion by wrapping up your form, such as adding quick CTA copy that they can skim through.
Show the value of your service or product offering.
Try choosing a non-branded, but complimenting colour for your buttons so they can stand out.
You can use visual cues to direct users where to click via images and strong typographic hierarchy.
Personalise Your Call To Action
Personalised call to actions convert 42% more visitors into leads than untargeted CTA’s.
For example, instead of saying "Start your free 30 day trial", make it more personal by saying "Start my free 30 day trial."
Remove all "leaks"
Navigational menu options and hyperlinks give people the option to leave your landing page.
Connect with Images
Content with relevant images get 94% more views than content without. People tend to engage better with images than with plain text.
Don’t ask for too much info
The average number of form fields is 11, but reducing the number of form fields from 11 to 4 can result in a 130% increase in conversions. Asking for too much can put people off.
Create trust through testimonials, security/privacy symbols, case studies and logos of companies you’ve worked with.
Ensure fast page load speed
A 1 second delay in site speed can result in a 7% reduction in conversions and 3 seconds of waiting can decrease customer satisfaction by 16%.